These days, more and more companies are getting on board with marketing automation. But many are also quickly realizing that investing in a new tool is not an immediate fix to all their marketing problems. Picking the right platform, having a thoughtful strategy in place, and being able to measure the impact of their campaigns […]
Building an Effective B2B Marketing Automation Strategy Read More »
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We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that are coming to automated bidding.
Heard from Google, the biggest trends impacting PPC are privacy and automation Read More »
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours
How to Drive More eCommerce Sales and Leads with Marketing Automation Read More »
Segment Your Lists and Provide Personalized Email Content List segmentation is one of the principal benefits of email marketing automation and separates marketing automation platforms from email service providers (ESPs). Segmenting according to engagement level, areas of interest, and demographics allows email marketers to tailor their messaging to target their audiences with compelling content when
Are You Following These Email Marketing Automation Best Practices? Read More »
On our first day as Turbonomic employees, our team had some great discussions with CTO Charles Crouchman about Turbonomic, ParkMyCloud, and the market for infrastructure automation tools. Charles explained his vision of the future of infrastructure automation, which parallels the automation trajectory that cars and other vehicles have been following for decades. It’s a comparison
Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising. Though email may be seen by some as long in the tooth, as far as digital channels go, it is still as effective as ever and home to plenty of innovation, from personalisation to AMP. Ash
A day in the life of… CEO at marketing automation suite Pure360 – Econsultancy Read More »
And while there are dozens of factors that could be impacting your email deliverability, there are a few simple ways to improve your email reputation for better inboxing. Make Your Email Template Mobile-Responsive More than half of all email is now opened and read on mobile devices, which means mobile optimization is essential to improved
The 3 Most Commong Marketing Automation Challenges Read More »
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads,
What Is Post-Click Automation & Why Should Agencies Offer It as a Service? Read More »
One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media. Our industry is at an inflection point, and we
PPC and machine learning: Where do we draw the line on automation? Read More »
