“How is Automation Changing the Local Sales Process?” is the upcoming Distance Learning Webinar hosted by Media Financial Management Association (MFM), and its BCCA subsidiary, which serves as the media industry’s credit association. The webinar will be presented on Thursday, June 25th at 1:00 p.m. ET. Presenters for the webinar are Caitlin Gelles, senior vice president, […]
How Is Automation Changing the Local Sales Process? Read More »
Marketing Podcast with Jason VandeboomPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform,
The Ins and Outs of Marketing Automation [Podcast] Read More »
Although a scheduled presenter for “Automation – The Next Generation,” PPC expert Duane Brown of Take Some Risk was ill and with much regret missed this session at SMX Advanced, he was happy to answer some questions from attendees as well as share a helpful resource for Google Ad scripts. How long should it take
SMX Overtime: When to use automation to improve account performance Read More »
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country, and because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome
Transcript of The Ins and Outs of Marketing Automation Read More »
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital
What CMOs Need to Know About Marketing Automation Read More »
If you work in the financial services industry, you know that most companies have a pretty lean marketing department, which means a few people are required to wear several different hats. In some ways, this can be a good thing. Less people with more responsibilities means more accountability for and control over the campaigns they
FinServ Marketers Use Marketing Automation to Improve Their Win Rate Read More »
Marketing automation is steadily growing, and many companies are taking advantage of its benefits. According to research by Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to adopt it. But while marketing automation … Source link
6 Marketing Automation Mistakes to Avoid Read More »
Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined
30 Marketing Automation Tools to Make Your Life Easier Read More »
Earlier this year, we set off on a joint venture with our friends at London Research to conduct a major marketing survey. Our goal was to gain a better understanding of how marketers are using digital marketing software (marketing automation, email service providers, customer relationship management systems, etc.) and to learn about their existing pain
Marketing Automation Gap Presents Golden Opportunity for Manufacturers Read More »
Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds
Exploring the world of email automation from the buyer’s perspective [Infographic] Read More »
