Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. No wonder 75% of marketers say they use at least one type of marketing automation tool, according to Social Media Today’s “The State of Marketing Automation” study. Marketing automation tools help marketers with a growing number of tasks—from scheduling social media posts […]
Image by Gerd Altmann from Pixabay Though automation and artificial intelligence (AI) have existed in some form or another for many years, it’s only been recently that both have achieved levels of maturity permitting more widespread application and meaningful use. With the promise of greater efficiencies at lower cost, companies are racing to deploy these
The Opportunities Automation and AI Create for Humans in Customer Service Read More »
Automation tools can have significant efficiency benefits – but they also come with some risks. Here's what our SMT community had to say about their automation experiences. Source link
#SMTLive Twitter Chat Recap: The Future of Marketing Automation Read More »
In life, there’s always room for improvement. Whether it’s your mom’s meatloaf, your husband’s driving, your daughter’s grades, or your marketing department’s email marketing campaigns, things can always be… well, just a little bit better. And, in some cases, that extra effort, that attention to detail, can make a world of difference. In marketing, identifying
Marketing Automation Blog – Articles and Strategies Read More »
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing
Make your content better with social media and marketing automation Read More »
The right automation tools, used the right way, can have a major impact on your businesses' social media marketing performance. Source link
#SMTLive Recap: How to Choose the Right Marketing Automation System for Your Team Read More »
What do you call an annual event that attracts avid users of the friendliest integrated cloud platform that can run your whole business? Zoholics — of course. This week, April 9 to 11, 2019, over 1700 enthusiastic Zoho users descended on Austin, Texas to hear the latest news from Zoho. Zoho is the maker of
Zoho Wows Zoholics with eCommerce, Marketing Automation and Business Process Solutions Read More »
Marketing automation combines email with customer data to produce relevant segments, which typically improve response. Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. But the most important feature for ecommerce merchants is to
8 Ways to Improve Marketing Automation for Ecommerce Read More »
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future. Source link
SMT's State of Marketing Automation Survey 2019 – Part 4: Future of Automation Read More »
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future. Source link
SMT's State of Marketing Automation Survey 2019 – Part 3: Opportunities of Automation Read More »
