Automation

Five ways SEOs can utilize data with insights, automation, and personalization

AI, Google, Marketing, mobile optimization, SEO, SEO insights, structured data, voice search /

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves […]

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8 Tips to Get the Most Out of Your Marketing Automation Investment

marketing automation /

Marketing Automation: It’s Not a Rock; It’s Not an Island It’s hard to believe, but technology has only been viewed as a quick-fix solution in the marketing industry for about five years. Since marketing tech is still in its infancy, expectations are through the roof — with the belief being that all these emerging technologies

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Three ways marketing automation can supercharge your SEO

SEO BLOG /

IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack. Indeed, AI and machine learning are becoming a commodity technology. Plug and play solutions are plentiful on the market. Even SMEs can muster a budget to adopt

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Selling Marketing Automation Technology to the C-suite

CMO Corner, Data-Driven Marketing, Oracle Marketing Cloud /

There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet? The Art of Right-sizing a Marketing Budget Starts with Reassessing How

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Marketing automation for search: Five time-saving strategies

Analytics, Auto Bidding, Development, Google ads, Google Automated Scripts, marketing automation, marketing automation tools, PPC, SEO, Smart Bidding /

There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.

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5 things to consider when using marketing automation

data protection, Implications of the GDPR for marketing in UK and Europe, marketing automation /

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the

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Benefits of Marketing Automation for Insurers

Financial Services Industry, Insurance, Lead Conversion, list segmentation, marketing automation, marketing personalization /

Every industry has its own marketing best practices and challenges to overcome, which continue to evolve to keep pace with the digital landscape and customer journey expectations. The insurance industry is no different, as marketers are tasked with appealing to a wide range of demographics – providing valuable content that resonates with prospects and policyholders

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Making the leap from automatic….to intelligent marketing automation

SEO BLOG /

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because we’re too busy to learn what marketing automation can really do for campaign effectiveness. The

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