Email marketing has withstood the test of time. While other marketing techniques and fads have come and gone, email has remained vigilant. It’s still far and away one of the most reliable and consistent ways to reach your current and potential customers, but generic email marketing platforms may no longer be enough for your business. […]
When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging. Fortunately, marketing automation tools can
How to Incorporate Marketing Automation Into Your Existing Strategy Read More »
“Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline your funnel with an automation tune-up. As diamonds make their way from mine to shop,
Build the perfect conversion funnel with marketing automation Read More »
Marketing automation is an absolute necessity for businesses and marketers dedicated to driving conversions and improving ROI. Today’s platforms enable marketers to deliver their messaging to the right audience at the right time while saving time and money and increasing sales. In fact, marketing automation can help businesses increase sales productivity by an average of
5 Reasons Why Marketing Automation Software Implementations Fail Read More »
This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. Spend half a minute staring into the abyss that is Brinker’s Beast and you’ll know what I
Tool Choice: How to pick a marketing automation tool Read More »
Chart of the Week: 28% of businesses are putting marketing automation in place in a bid to drive new intelligence Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the main business reasons for the adoption of marketing with the ability to drive new intelligence
28% of businesses use marketing automation to drive new insights Read More »
AI is consolidating the many tools we use to create and manage customer experiences. January 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not
Dublin, Jan. 25, 2019 (GLOBE NEWSWIRE) — The “Web Analytics – Global Market Outlook (2017-2026)” report has been added to ResearchAndMarkets.com’s offering. Global Web Analytics market accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend,
Rising Cloud Adoption & Growing Shift to Data Driven Businesses and Marketing Automation Read More »
Start with defining your business goals The first step in selecting an adaptive marketing platform is to identify your goal. Don’t try to solve just massive goals, such as increase revenue, because those are hard to measure. Your goals should be specific things tied to the types of marketing programs you hope to execute with
Five Tips in Selecting Your Marketing Automation Platform Read More »
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a
