When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of […]
Where Marketing Automation Fits Into the Customer Journey Read More »
Marketing automation can positively impact a company’s sales and marketing performance — and, with it, the bottom line. But its impact on processes and personnel can change the way things are done in both areas and significantly alter the roles of managers and employees throughout the organization. A marketing automation platform offers numerous benefits, including
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In 2019, the top performing content marketing teams will have expert knowledge in marketing technology. That’s not a bold prediction – it’s the results of CMI’s latest benchmark report surveying the content marketing industry. But it’s important to also note that those top performing marketers aren’t using technology to simply put their marketing on autopilot.
The Top 5 Small Business Marketing Automation Trends of 2019 Read More »
For every small business, the struggle to balance time and money can often feel never-ending. When should you invest in a tool to replace something you do manually? Are there ways to automate what you do to free up time? It’s useful to break this problem down into two categories. What can be automated What
The Best Automation and Marketing Tools to Get Your Time Back Read More »
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How to Use Automation to Grow Your Social Media Followers Conducting a social media campaign is a time-consuming process. You need to produce intriguing content, comment and like posts, respond to follower’s questions, follow the right people, post at the most opportune times, and do it all over and over and over again across multiple
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Us marketers who are up to speed with current trends know that marketing automation can do wonders when it comes to helping us do our job much more effectively and efficiently. And not only that, it can lead to better marketing/sales alignment, resulting in more conversions and a higher ROI. In fact, stats show that
Building Your Marketing Automation Team: Roles and Expectations Read More »
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A
Compare 15 top marketing automation platforms Read More »
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than
6 Ways Marketing Automation Is Evolving for CMOs Read More »
When used properly, Instagram can be a major part of your marketing strategy – and recent trends show that while other social media networks are going through some growing pains, Instagram continues to rise. In fact, Instagram’s ad revenue is growing four times faster than that of Facebook. This isn’t happening by accident. Instagram’s audience
How One Agency Saves 15 Hours a Week Through Instagram Automation Read More »
