Automation

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

Oracle Marketing Cloud, Product News /

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment. As more B2B marketing teams are evaluated based on their ability to increase revenue, the requirement should be to leverage technology that builds preferred customer […]

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 Read More »

The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform

SEO BLOG /

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has

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The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platform

SEO BLOG /

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has

The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platform Read More »

Guide to the top marketing automation platforms

SEO BLOG /

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms:

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How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

Artificial Intelligence, b2b, Consumer /

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that

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4 Ways Automation Has Become IT’s Best Friend

Business Innovation, customer experience, customer service, innovation, Technology /

The Industrial Revolution began in 1760 with the transition from hand tools to machines, the introduction of steam power, and the rise of factories. The next big leap was in 1913 when Henry Ford introduced the assembly line to manufacture cars, reducing the time to make one from over twelve hours to two and a

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Why do Marketers Switch Marketing Automation Solutions?

marketing automation /

(It’s Because Their Needs Outgrow System Capabilities) When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT. Looking at the underlying issues we found, you

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