Automation, used well, can be an effective and strategic way to maximize your social media marketing strategy. Source link
A Guide For Effective Social Media Automation [Infographic] Read More »
Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier
The True Value of Becoming a Certified Marketing Automation Expert Read More »
US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion in 2017 — the largest annual increase in five years, according to research firm BIA/Kelsey’s US Local Advertising Forecast 2018. Local marketing growth is being driven by a stronger economy, a competitive political landscape
Updated for 2018! Enterprise Local Marketing Automation Platforms: A Marketer’s Guide Read More »
We’re now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to adjust to may still be in store. Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says the future of Google
Why more automation from Google Ads is good for tool makers and PPC careers Read More »
Since the beginning of public cloud, users have been attempting to improve cloud automation. This can be driven by laziness, scale, organizational mandate, or some combination of those. Since the rise of DevOps practices and principles, this “automate everything” approach has become even more popular, as it’s one of the main pillars of DevOps. One
8 Ways to Improve Cloud Automation Through Tagging Read More »
Pixelkult / Pixabay If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can’t
Considering Marketing Automation? Start With Social Media Read More »
If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a
How Direct Mail Automation Can Ease Your GDPR Transition Read More »
DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion
Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers Read More »
Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software. If you’re a digital marketer, you’re probably using marketing automation software, and for good reason. You may be
You’re probably using marketing automation software, and for good reason. Read More »
Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in
8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse Read More »
