Automation

Hey, email marketers – Take a load off and embrace automation

Channel: Email Marketing, Email Marketing, Email Marketing Column, How To Guides: Email Marketing, Machine Learning & Artificial Intelligence, Statistics: Email Marketing / Good To SEO

As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to […]

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Supercharging your SEO with AI: Insights, automation and personalization

SEO BLOG / Good To SEO

Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers. Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in

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Keri Gohman of Xero: Automation and AI Help Accountants Provide Advisory Services SMBs Desire From Them to Succeed

Small Business Advice / Good To SEO

I caught up with Keri Gohman, President of Xero Americas, after her keynote at Xerocon 2018 yesterday right here in Atlanta. One of the themes of her presentation centered on how automation will free accountants from the time-consuming but important tasks of collecting and processing data, allowing them to focus more of their time on

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3 Simple Ways to Get Started with Action-Based Email Automation

action-based automation, automation, email automation, Email Marketing, segmentation / Good To SEO

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove

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Simplify, Automate, Centralize – Your All-In-One Business Automation Solution

SEO TOOLS / Good To SEO

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG / Good To SEO

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the

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3 Secrets about Automation THEY are Still Keeping From You

SEO BLOG, Small Business Operations / Good To SEO

Over the past six years, I have read numerous reports on the impact of automation in the workforce. Shockingly, over 80% of these articles are cynical fear mongering. They typically revolve around the idea that automation is the death knell of employment. The authors brazenly claim that new technology is being used by wealthy capitalists

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Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Marketers’ Use of Email and Marketing Automation

SEO BLOG / Good To SEO

Most marketers say their email automation and marketing automation skills are still a work in progress and that they are not using many features effectively, according to recent research from GetResponse and SmartInsights. The report was based on data from a survey of 585 marketers (44% work for B2C firms, 19% for B2B firms, and

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