Automation

Your Employees May Be Sickened By the Thought of Losing Their Jobs to Automation

SEO BLOG, Technology Trends /

Automation mat be the key to making your business more profitable and efficient, but it also may be making your employees sick. Automation is seen as an existential threat to the jobs many employees have in today’s workforce. And according to a new study, this belief may be responsible for illness, both mental and physical. […]

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The Role of Automation in Digital Transformation

b2b, Consumer, marketing automation, SEO BLOG /

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

b2b, marketing automation, SEO BLOG /

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the

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Automation Master Brad Martineau on How to Set Up Successful Sales Funnels

Case Studies, SEO BLOG /

Brad Martineau, Cofounder of SixthDivision, talked to Eric about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that. SixthDivision is a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. An Early Employee Branches Off From Infusionsoft Brad started his business career as Infusionsoft’s

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Why Marketing Automation and Content Marketing Go Hand in Hand

b2b, Consumer, Content marketing, SEO BLOG /

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers,

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6 Email Marketing Best Practices With Marketing Automation

Blogging, SEO BLOG /

Email marketing is one of the most underrated channels for improving e-commerce marketing results. It can be used effectively not just by retail businesses, but also tech companies, startups, and any brand that relies on mass appeal. Emails are effective at selling everything from tech gadgets to beverages and fashion. Marketers are turning to automated

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New in AWeber! Automation, Segmentation, Mobile App Updates, and More

2018 features, aweber features, New Features, Product, SEO BLOG /

Spring is here! It’s time to grow and engage your email subscribers with our latest features. We were so excited to announce one-click automation and segmentation in Broadcasts (one-time emails) last month. And now, we’re excited to share four more updates inside your AWeber account! Add and remove tags based on your Broadcast opens With Broadcast Automations,

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How Marketing Automation Can Make Your Business Smarter (and Richer)

Apps & Software, marketing automation, Sales & Marketing, SEO BLOG /

Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes,

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