Automation

How We Increased Engagement for Our Online Course by 150% with Marketing Automation

action-based automation, automated email series, autoresponders, email automation, Email Marketing, marketing automation, SEO BLOG /

Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced this question ourselves. Many subscribers who took our popular “What to Write in Your Emails” course said they didn’t like the daily cadence of emails. […]

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Executives: How AI and Automation Will Change Work

SEO BLOG /

Some 69% of senior business executives say they think the term “workforce” will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems. The report was based on data from a survey conducted in 2017 among 845 senior executives who work for firms in the financial services, insurance, manufacturing,

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Social Media Automation Is Bad, and Other Marketing Lies

SEO BLOG, Social Media Strategy /

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then

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Only 9% of Small Business Owners Expect to Cut Staff Due to Automation – Small Business Trends

Economy, SEO BLOG /

The new National Small Business Association (NSBA) and ZipRecruiter Report reveals only nine percent of small business owners expect to cut staff due to automation. More significantly, 24 percent said they would need more employees, while the majority, or 67 percent, said they would need the same number of workers. Impact of Automation on Small

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How Marketing Automation Makes Businesses Smarter

marketing automation, SEO BLOG /

Editor’s Note: This article on advanced marketing automation platforms  originally appeared in The Business Debate. Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. – Webster’s Dictionary Society frowns on stereotypes, and for good reason: They may not

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3 Fundamental Factors Predicting Your Marketing Automation Success

Email Marketing, Forms & Landing Pages, Integration, marketing automation, Marketing Strategy, SEO BLOG, Website Visitor Tracking /

This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website.

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Looking through the artificial intelligence mirror: insights and automation

AI, Artificial Intelligence, automation, Content, deep learning, Industry, machine-learning, SEO BLOG /

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of

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How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

marketing automation, Sales & Marketing Alignment, SEO BLOG /

Marketing Challenges for the Insurance Industry Tony: How would you describe the challenges that face your industry as a whole? Are there any disruptions that are impacting the way you approach marketing? John: One of the greatest challenges insurance companies face today is how to manage the rapid advances in MarTech. New technologies that help

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Marketing Automation 101: Content and Training Resources

SEO BLOG /

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks. Automation allows companies to analyze, standardize, and generally streamline a wide range of marketing tasks and workflows. Companies that use marketing automation have a 107%

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