I also love this wonky definition from Seas Marketing’s Kari Seas, who recently defined marketing automation’s role in lead generation on Episode 53 of the Rethink Marketing podcast. She said, “Marketing automation’s role is putting individuals in target accounts into the sales funnel who are most likely to result in closed revenue in the shortest […]
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they
PPC agencies will play these 4 roles when automation takes over Read More »
Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking
3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry Read More »
Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of
November 30th, 2017 In 2016 and 2017, I worked with a team of researchers at Salesforce to determine the differences between high-performing marketing organizations and everyone else. One key finding stuck with me: High-performing marketing organizations use, on average, three times more tools to create a cohesive customer experience than underperformers. This explosion of tools
Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing to remember with any type of social media marketing is that you will still have to spend some time on social media. Whether you are replying
The 11 Best Social Media Automation Tools For Content Marketers Read More »
I also love this wonky definition from Seas Marketing’s Kari Seas, who recently defined marketing automation’s role in lead generation on Episode 53 of the Rethink Marketing podcast. She said, “Marketing automation’s role is putting individuals in target accounts into the sales funnel who are most likely to result in closed revenue in the shortest
How to Explain Your Marketing Automation Job at the Thanksgiving Table Read More »
Pexels / Pixabay Email campaigns are a great way to keep your audience engaged and interested in your products and services. And an automated campaign is a super easy way to keep your brand top of mind and make regular contact with your audience. Email automation is the ability to send time or action triggered
As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging,
5 Ways Marketing Automation Makes Engagement Easy Read More »
The latest Pew Research Center survey revealed 52 percent of Americans believe stores will probably be fully automated in the next 20 years. But 13 percent said it will definitely happen, bringing the total number who see automation having an impact in the segment to almost two-thirds or 65 percent. The Pew survey looked at
65% of Your Customers Expect More Automation in Businesses of the Future Read More »
