Deep dive: Perform a SWOT exercise for your brand Now that you have the rough framework of a SWOT, let’s go through the exercise. Grab a piece of paper or white board and explore these concepts. (Note: I really do recommend that you get off your digital device and perform this exercise with a pen, […]
A SWOT for Your B2B Marketing Automation Strategy Read More »
Yesterday I retweeted someone. I enjoyed seeing their travel photo. I hit the RT button. I chatted with the person, letting them know I enjoyed seeing their travel photo. Said individual chatted with me, letting me know, “no sweat.” The tweeter whom I engaged then Liked and RTed about 10 of my prior posts from
1 Missing Ingredient in the Blog Post Automation Secret Sauce Read More »
2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you’ve likely noticed a distinct trend: More control is being taken away from search marketers and put into the hands of the
PPC & AdWords Automation: Search Marketers’ Changing Roles Read More »
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only
How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation Read More »
How email automation can create better results for your email marketing strategy At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to
Email Marketing automation: what’s all the fuss about? Read More »
Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind. In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while
How to Use Social Media Automation to Improve Your Results (and Not Lose Your Mind) Read More »
What is Marketing Automation Personalization? You may already be using marketing automation (MA) for the amazing benefits it provides, but to ensure that communications to your customers and prospects stand out, you’ll need to supercharge your efforts using marketing automation personalization. Marketing automation solutions have managed, in just a few short years, to appear, expand
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization Read More »
Choosing the right marketing automation software is no easy feat. As the industry keeps growing, so does the number of tools on offer – to the point where it’s now quite difficult to find the best option for your particular needs. In this post, I want to help you find the best tool for your
4 of the Best Marketing Automation Tools that You Need to Know About Read More »
Juggling multiple social presences has become an expectation for modern brands. Facebook. Twitter. Instagram. The list goes on and on. As a result, marketers are scrambling for shortcuts to streamline their social presences and save time in the process. Given the rapid rise of social media automation, more and more brands are experimenting with the
Facebook Automation: What Your Brand Doesn’t Know Read More »
There’s a tale of two small businesses. They’re the same type of business with one big difference. One is growing and another is stagnant and making more work for itself than it’s worth. The reason for that big difference: automation. That’s the gist of the new Small and Medium Business Trends Report from Salesforce. Salesforce
Automation Crucial to Growing Your Small Business Read More »
