Only 33 percent of marketers who use automated programs rate their efforts as “very successful,” according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results. How can you beat […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Email automation, marketing budgets & updates to Facebook Pages Read More »
ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation
25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) Read More »
Earlier this year at InfusionSoft’s ICON 2017 conference, I had the opportunity to speak with Justin MacDonald, who at the time led the marketing effort for African Leadership University, dubbed by CNN as the Harvard of Africa. Using Marketing Automation to Scale Justin shares how ALU is using marketing automation to scale their marketing efforts
Using Marketing Automation to Change a Narrative at Scale Read More »
Modern B2B marketers seem to understand what marketing is about these days: it has become a process of collecting and using data from a series of touchpoints that customers and prospects have with brands. These touchpoints are individual tiles in a larger mosaic, that when viewed collectively, reveal precise and timely insights about customer sentiment
Marketing Automation Still a Work-in-Progress for Most B2B Firms Read More »
The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes
In the world of digital marketing, new terms and buzzwords are thrown around all the time. One that seems to be surviving and thriving past the initial hype is “account-based marketing,” or, as many call it, “ABM.” Businesses all over the world are putting ABM into practice and they’re seeing results. According to SiriusDecisions’ 2016
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy Read More »
Although younger generations tend to ignore Facebook in favor of Instagram and Snapchat, the social media giant remains a dominant force. It provides a broad set of features that have great potential for today’s businesses. Automation helps build long-lasting relationships with your customers; therefore, it has an impact on your audiences’ engagement levels—and your revenue.
“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a
Pizza chain Little Caesars just unveiled its new Automated Pizza Portal — a system for ordering and picking up pizza that could provide some inspiration for small business automation. Instead of the more traditional pizza ordering process, where you call in to place your order then go pick up your pizza from a cashier, the
Little Caesars Pizza Portal Provides Inspiration for Business Automation Read More »
