We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums […]
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3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your
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I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require many hours to assemble. The LEGO company is smart. For the complex sets, the company breaks the whole into units, which are packaged to be built separately. The assembled sections are
To defeat cyber crime, humans and robots are going to have to learn to work together. A new McAfee report released today sees a best case scenario where human “threat hunters” team with automation and machine learning technology to fight back against digital thieves. The Need for Cybersecurity Automation The report — Disrupting the Disruptors, Art
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Posted by Angela_Petteys To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly,
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Agencies are among the most enthusiastic adopters of new marketing automation tech With the launch of another mind-boggling Martech Landscape by ChiefMartec.com (now deservedly renamed the Marketing Technology Landscape Supergraphic or Martech 5000), it’s safe to say that there is an increased appetite for marketing automation technology. This category has been growing steadily over the
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The ‘holy grail’ of marketing automation envisaged by marketers sees the complete elimination of internal data silos to build a 360-degree view of the customer, and the utilisation of this intelligence to enable deeper, personalised engagement with prospects and clients. But how close are today’s marketers to realising this? This is Econsultancy’s first State of
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Airborne NOW UPDATED! This post has been expanded with new cold email tools for 2017. Enjoy! Be sure to check out our previous post in this series: Cold Email Templates that Get Responses When you’re doing cold e-mail outreach, there comes a point when you realize that you’re spending a whole lot of time doing a lot of repetitive
Quality SEO services are usually expensive and hard to find, since they require time commitment and technical expertise. For those who are new in SEO, it’s hard to understand how much effort it takes to get real results. This can be frustrating. Fortunately, SEO automation tools can help you in your journey to the top
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5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The
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