Why all the noise about marketing automation? As a category, industry revenues are experiencing a stratospheric increase. The global MA market is forecast by MarketsandMarkets to grow from $3.65 billion in 2014 to $5.5 billion in 2019. What’s driving that growth explosion? At the start of this century, it was rare for a company to have […]
Which are the technologies that are dominating the Marketing Automation space? Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence and lead generation company SimilarTech and inbound marketing agency Bold Digital Architects. The two companies recently
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue whether Charles Darwin actually said that or Leon C. Megginson (Small Business Management: An Entrepreneur’s Guidebook), this opinion is just as valid for marketers today. We are all aware of
The Evolution of Marketing: From Manual Through Automation To Predictive Read More »
As social media feeds fill with thousands of updates every hour, users have put a premium on original content that is timely and relevant to their interests. Brands looking to engage with consumers on social face getting lost in the noise, or even worse, eliminated altogether by ever-changing user preferences and platform features. All of
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Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged
Dex Media acquires YP Holdings to expand its SMB marketing automation platform Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Social media automation, modern commerce & Facebook video ads Read More »
Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers create a lifecycle of emails to go out at an automated schedule
6 Social Media Automation Tools to Upgrade Your Content Strategy Read More »
We’ll show you how you can use marketing automation this summer to ease your burden at each stage. 1. Attract prospects by strategically scheduling your social media content. For starters, use social media post scheduling to free up your time and deliver consistent messaging across your social platforms. While you’re lounging poolside, your marketing automation
How Marketing Automation Can Generate More Summer Relaxation Read More »
We got you started with the idea of building your own blog (versus hiring an agency to do it) in “Chapter 3” from the previous article, but our primary focus was on building a blog that makes you money. True, that could almost be the final chapter, but we thought with all of the talk
Ultimate Blog Discussion Part 2: Building the Blog and Adding Automation Read More »
