Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails […]
Get Started with Email Automation Read More »
The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will have direct application in all EU members states – and at which time those organisations in non-compliance may face heavy fines. One in four businesses are ‘unprepared’ for new data laws and a third believe their companies will
GDPR – Right Side Of Automation: A Research Report – Email Marketing – SMTP services Read More »
Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it. “42% of B2B marketers identified marketing automation as a tool they planned to test or deploy in 2016″ Despite this upward trend, 59% of
The Mystery of Marketing Automation… Solved Read More »
In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to
Single Email or Series? Choosing the Most Effective Automation for Your Business Read More »
