Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do […]
SMX Overtime: When to use PPC automation (and when not to) Read More »
Reading time: 4 mins From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly everywhere. You might be wondering like us: how are brands actually taking advantage of next-gen automation innovation in market research today? Can AI identify better insights more cheaply? Will computers and robots render
AI: Friend or foe? Five tips on how to add automation to market research Read More »
Contributor and SMX speaker, Frederick Vallaeys, wants PPC practitioners in the pilot’s seat in 2020 and knows automation layering is the tool that will help drive better results. Below is the video transcript: Hey, I’m Fred Vallaeys, I’m the CEO and cofounder at Optmyzr. So what’s going to happen in 2020? Well, I think we’re
Automation layering is driving PPC so get onboard in 2020 Read More »
By Cristina Maria Competition is one of the biggest reasons businesses fail, particularly small ones. Why? There are a variety of factors, but a major influence is the fact that newer, smaller businesses simply can’t compete with larger enterprises when it comes to speed, flexibility, and accuracy—or can they? Let’s say you provide field services
5 Ways Business Automation Can Help You Outsmart Your Competition Read More »
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season Read More »
Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more challenging for PPC pros. Retailers like Target and Best Buy started running pre-Black Friday deals weeks before the usual start
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns Read More »
This is a guest post from Megan Wright at Chamber of Commerce. More and more organizations are competing on customer experience. In fact, it’s estimated that, by next year, customer experience will overtake price and quality as the key brand differentiator. This change has lead marketing teams and customer service teams to drill into how
How Email Automation Can Support a Cross-Channel Customer Journey Read More »
Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive tasks and processes allows your small business to do more with less for better marketing results. But even the robots need a little help doing their jobs. To make sure that you’re optimizing your business’s
According to research done by Digg, in one minute, there are about 1 million Facebook users logged in and 87,5000 people tweeting. There are also 3.8 million queries on Google, 347,222 people on Instagram, and about 188 million emails sent. These statistics show how hard it can get for your business to keep abreast of
3 Reasons Your Small Business Needs Social Media Automation Read More »
If you run your website on WordPress, chances are that there are several plugins and tools you need to juggle for all your marketing needs. Tools to create high-converting landing pages. Tools to create beautiful CTAs. Tools to monitor and keep track of leads. The list goes on! What if there was a single tool
Inbound Now – The Ultimate Marketing Automation Plugin for WordPress Read More »
