For researchers and insights teams, it’s not news that clients’ expectations are growing, seemingly by the day. Traditional Market Researchers whether in-house or within agencies are under immense pressure to deliver their results faster and cheaper. DOWNLOAD The good news of course is that automation and AI […]
The Case for Keeping People at the Heart of Business Insights Read More »
As an SEO community, we are on the cusp of a huge shift; one that is already changing the way we approach search. As automation has enabled us to glean more (and more useful) insights from search, the channel has outgrown its position as an end-game marketing tool to help consumers discover products and services.
How Automation Bridges the Gap Read More »
5 Consumer Tech Trends of Automation in 2019 In today’s time, it is next to impossible to think of any work, personal or professional and house or work-related, to be without any influence of technology. It is the time when technology is dictating most of the aspects of over lives. We have faster and cheaper
5 Consumer Tech Trends of Automation in 2019 Read More »
In discussions with business executives over the last 12 months, Forrester has recognized that there is a concern that IT, or the delivery of IT services, is hindering rather than enabling business transformations. Discussions often lead to the focus of operating models, whether they should be focused on revenue or cost and efficiencies. Forrester’s research
IT Structures Are Evolving To Support Automation, Digital, And Customer Obsession Read More »
Early in the Android 10 beta program we saw hints of a new automation feature codenamed Routines that would be arriving on Android 10 but come Android 10 release, and the Pixel release, and it has not been seen since. Now some users on Reddit are seeing the feature available on their Pixel phones. The
Google rolling out “Rules” automation feature to Pixel phones – Ausdroid Read More »
For many people, the word “automation” conjures up dystopian scenes of humans versus machines. A future in which people set aside our differences to oppose the sleek, metallic products of our own engineering. Few but growth-minded business types get a warm-and-fuzzy feeling of optimism when the word “automation” comes up. And for good reason. There’s
Expert Argues that Fears of Automation are Overblown Read More »
Work management vendor Asana has introduced new automation capabilities for its software, including a rules builder that lets users automate repeatable steps. Asana, founded by Facebook co-creator Dustin Moskovitz and software engineer Justin Rosenstein, is a collaborative work management app that lets users track and manage tasks on an individual, team or organization-wide basis. It
Asana adds workflow automation, voice transcription Read More »
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to
The benefits of using marketing automation Read More »
As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are
PPC automation will disrupt your business, but automation layering will save the day Read More »
The hype around robotic process automation (RPA) continues unabated, as does the hypergrowth. I am happy to announce the availability of the first-ever Forrester Wave™ evaluation of RPA services. Forrester clients can read the report here. The RPA market has shown some interesting trends of late: As Craig Le Clair and I established earlier this
Robotic Process Automation Services, Q4 2019 Is Here! Read More »
