Avoid

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without […]

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Why Peru Wants You to Avoid Machu Picchu | Fast Forward

In May 2019, Albert Ciardi, an attorney from Philadelphia, traveled to Peru and, like millions of other visitors, trekked the famous Inca Trail to Machu Picchu, which he describes as “a sanctuary of unparalleled beauty.” But Ciardi also trekked the Inca Trail’s lesser-known cousin, the Great Inca Trail, which traverses another section of the 25,000-mile

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Using Instagram to Promote Your Business? Avoid These 8 Common Mistakes

By Aniruddh Parmar A picture is worth a thousand words, and through photos Instagram has revolutionized the way brands interact with consumers. With a simple interface and 1 billion monthly active users, this photo-sharing app should be at the top of your list for reaching customers. If you haven’t already taken advantage of Instagram in

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How to avoid an SEO nightmare when changing domain names

About the author Matt Batterham is the Account Director at Essex-based digital agency, Browser Media. Matt has over ten years’ experience supporting clients from a range of industries, ensuring they achieve and exceed their SEO goals. The words ‘domain migration’ have the potential to strike dread into the hearts of even the most experienced webmasters,

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12 Overrated Employee Perks Your Company Should Avoid Offering

In today’s highly competitive job market, employers often try to woo top talent by advertising a variety of perks of working for their company. While some of these benefits are indeed attractive to job seekers, others simply aren’t so effective when it comes to recruiting or retaining employees. To find out more, we asked members

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How performance marketing managers can avoid extinction in an automated age – Econsultancy

We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook. To stay relevant performance marketing managers are going to need to evolve their skillset to adapt to a changing

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Small Biz Marketing in 2019: What to Avoid

Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat the competition and keep your brand relevant in your industry.

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Start Improving Your SEO Today: 5 SEO Mistakes to Avoid – JSA

A strong website forms the foundation of any cloud, IT, or telecom company’s online sales and marketing efforts. However, it’s not enough to have well-written copy and modern, clean design – especially as more competitors begin to invest heavily in their digital marketing. As more users research purchasing decisions online before speaking to salespeople, SEO

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