Avoid

Common Segmentation Mistakes and How to Avoid Them

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide a broad consumer group or business market into sub-groups based on some type of shared characteristics. Those studies then help companies determine which consumers are most likely to purchase their products. Though frequently

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Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology 06/18/2019

Content comes in all shapes and sizes, but only 1% of the 1,668 U.S. enterprise decision makers who participated in a recent Adobe study said voice interfaces will contribute to designing a better customer experience. In the next three years, most respondents said they will rely on real-time interactive campaigns. “I feel like there’s been

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