Avoid

3 Must-Haves in Your Summer Real Estate Marketing Plan (and a Mistake to Avoid) |

Summertime is nearly here, and with it comes a new quarter and a chance to execute on your real estate marketing plan. How do you make sure your real estate marketing plan moves you forward this quarter and brings your business to the next level? It starts with being strategic, setting goals and holding yourself […]

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The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them)

Do you want to effectively pivot your marketing tactics based on incoming data? What about getting visibility inside and outside the department into what marketing’s working on? Or how about figuring out what’s messing up your process before it’s caused you to miss every single deadline this quarter? If any or all of those are

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How to Avoid the Damage a “Working Manager” Can Do to Your Team

Does your company rely on “working managers” who simultaneously do the job they supervise? Many companies do, without being aware of the downsides. Working managers are most often found in small companies, where even those in leadership have to roll up their sleeves and pitch in to get the work done, whether it’s packing and

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CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If

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PWA: How to avoid partial rendering issues with service workers

In preparation for my upcoming SMX Advanced session about The New Renaissance of JavaScript, I decided to code a progressive web app and try to optimize it for SEO. In particular, I was interested in reviewing all key rendering options (client side, server side, hybrid and dynamic) from a development/implementation perspective. I learned six interesting

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