Avoid

Five Big Content Marketing Mistakes And How To Avoid Them

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At my agency, we often hear from clients who are confused about what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials […]

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Use These 5 Tips To Help You And Your Employees Avoid Eye Strain

About 80 percent of U.S. adults say they use screens at least two hours per day. And 59 percent have reported experiencing some form of digital eye strain. Digital eye strain can include a number of symptoms, including dry eyes, irritation, sensitivity to light, trouble focusing, and blurry vision. If not addressed, these symptoms can

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Make Scheduling Easy – 36% of Clients Avoid Service Pros Who Don’t

Data shows a clear rise in customer expectation. And digital technology seems to be driving this increase. A study carried out by Keap points out this very fact. More than a third or 36% of clients refuse to deal with service providers who don’t simplify their appointment scheduling. Remember this applies just to appointment scheduling.

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5 Common Reasons Small Business Loan Applications are Denied (and How to Avoid Them)

Getting rejected for a small business loan is practically a rite of passage for entrepreneurs. Rejection rates can be as high as 73 percent with traditional banks. The odds improve a bit with alternative lenders, who generally approve around 57 percent of small business loan applications, but the rejection rates can be disheartening. Ready for

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