There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects […]
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“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share their thoughts on making the best use of research, planning, testing and data.” In our increasingly data-led world, high-performing marketers are
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Regardless if a business sells gluten-free pasta, real estate software or coaching services, a blog is the most powerful marketing tool. First, let’s address a vital element that is typically overlooked. A blog helps establish the voice and tone of the business, displaying the personality and core values of the overall brand. This is something
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Are you monitoring your Google My Business listing to ensure the accuracy of information? Failure to monitor the information about your business showing in a Google search can create a bad user experience for your prospective customers. Below are the nine most common Google My Business (GMB) mistakes that business owners make and how to
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A headline is one of the most important elements of a blog or article. It is the first thing visitors see that helps them arrive at a decision to remain or bail on a website. The headline is the real point of connection with a customer or prospect. 5 Common Headline Mistakes to Avoid This
5 Mistakes to Avoid When Writing Attention Grabbing Headlines Read More »
So you’ve decided to launch or grow your online music business? GREAT! The following comes from Savvy Musician Academy, a proud partner of DMN committed to educating a brand-new class of successful musicians [9-minute read]. You’ve likely witnessed the complete shift in the music industry over the recent years…the Internet has flipped the model, and still
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Whether it is a red card, 2 minutes in the box or a flag on the play; getting a penalty puts your team at a disadvantage. Google is the referee of the internet. It encourages good quality and penalizes poor plays and bad behavior. Unlike sports, Google does not offer a rule book on how
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Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?” For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers
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Earning a top spot in search results is the Holy Grail for almost every marketer. It puts your business in front of potential customers while they’re in the market for your solution. The SEO industry has made an art and science out of uncovering the secrets to engineering the “perfect” page for Google to find
Two Ways To Avoid SEO ‘Perfection’ (And Why That’s A Good Thing) Read More »
Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix). Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. As best-selling author and marketing consultant Roy
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