Avoid

The 6 Pitfalls to Avoid When Starting a Marketing Agency

Part 3 of a 5-part series: 6 Pitfalls to Avoid When Starting a Marketing Agency Did you miss part 2? No problem – you can find it here! In terms of growing a consulting business or an agency, Sujan Patel (Web Profits co-founder) and Eric Siu (Single Grain CEO) have made a million mistakes. So

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How To Avoid the Enormous Costs of Poor Succession Planning

When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession strategy in place, companies run the risk of spending valuable resources promoting leaders who turn out to be the wrong fit and must ultimately be replaced. Unfortunately, many companies struggle to get a handle on succession. With about

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The Top 3 Mistakes to Avoid

In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start

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Ready for Mobile-First Indexing? 5 Gotchas to Avoid

PHOTO: Joshua Newton In 2016, Google introduced the concept of mobile-first indexing. According to the company, its algorithms would “use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” In 2018, after a year and a half

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