In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. Let’s proceed with two […]
6 B2B Content Strategy Pitfalls to Avoid Read More »
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with
7 Tips To Avoid High Bounce Rates On Landing Pages Read More »
While effective website design has not died off, there are a lot of mistakes made even by professionals with honest intentions. As such, there are people wondering if effective web design is possible to achieve and maintain. It is, but it takes work. Your website is the one element that provides 24/7 advocacy for services,
The Death of Effective Web Design and How to Avoid It Read More »
By ANNA D. BANKS, MAS, CHBC January 8, 2019 If you’ve decided to start writing sponsored blog posts, you may want to know how much you should charge for doing them. Some companies that hire bloggers to write posts for them have a set amount they pay per sponsored post. If they don’t have, you
Common Sponsored Blog Post Mistakes and How to Avoid Them Read More »
There are certain things you need to avoid posting on social, or you'll risk losing your audience. Source link
8 Types of Social Media Posts that Your Business Should Avoid [Infographic] Read More »
Even the most seasoned SEO professionals get things wrong. When it comes to building links, such blunders can lead to lost opportunities. This is why both new and experienced SEO pros should be familiar with common link building mistakes in order to avoid them. On October 3, I moderated a sponsored SEJ ThinkTank webinar presented by
Top 12 Huge Link Building Mistakes & How to Avoid Them Read More »
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And the consequences can be severe. At SMX West, Bastian Grimm, CEO & Director
How to avoid a site migration disaster Read More »
A strong SEO foundation is essential for first page search engine rankings. The great thing about on-page content optimization is that you are in control. With most content management systems, you can easily implement the 12 on-page optimization tips listed in this article. What is on page search engine optimization? Optimization involves a number of
12 Content Optimization Tips to Avoid Common SEO Issues Read More »
Optimizing your meta descriptions is an important aspect of on-page SEO. Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve. Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links.
6 Mistakes to Avoid When Writing Your Meta Descriptions Read More »
Working in the cannabis industry can be daunting with the looming threat of a federal crackdown and the frequent ambiguity about what’s legal and what isn’t. This legal grey area restricts many traditional marketing and advertising options to dispensaries and other cannabis companies. With limited options available, prioritizing search engine optimization (SEO) is essential for any
SEO Service Red Flags That Cannabis Businesses Should Avoid Read More »
