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5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions. I’m sure even without these

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How Freelancers Can Avoid Missing Deadlines Over the Holidays

freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday season. During this busiest time of year,

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Help Your Employees Avoid Burnout With These 3 Tips

Technology and innovation was supposed to make our jobs and work easier. Instead they’ve made it easier to get overworked and stressed, to literally carry our work around with us everywhere. And the weight is taking its toll. A recent Gallup study found that about two-thirds of full-time workers experience burnout at work, with 23%

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10 B2B Content Marketing Pitfalls and How to Avoid Them

mohamed_hassan / Pixabay As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. But while content marketing is an integral component of an effective online marketing program, common pitfalls exist. Many firms have already jumped onboard the content marketing express, but not everyone is mindful of common

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