As a freelancer, I can tell you that there are a lot of great benefits to being your own boss. You can set your own prices and work as much or as little as you want. There’s also nobody else looking over your shoulder or telling you what to do. There are drawbacks too, of […]
Are you looking to connect with customers and boost your business sales, but aren’t sure where to start? SMS advertising, or text message advertising is the perfect place to begin. Learn seven common mistakes to avoid with this helpful guide. Before you begin text message advertising, you must ask yourself, “Is text message advertising the
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Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding switch on and head for the beach. In fact, automated bidding comes with its own unique challenges that still require the active involvement of an account
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More than any other type of site, e-commerce sites are notorious for developing URL structures that create crawling and indexing issues with the search engines. It’s important to keep this under control in order to avoid duplicate content and crawl budget complications. Here are five ways to keep your e-commerce site’s indexation optimal. 1. Know
5 ways to avoid duplicate content and indexing issues on your e-commerce site Read More »
After spending nearly a decade as an entrepreneur, I have learned that there are many romantic beliefs people have about starting a business. Many of them are not compatible with the challenging and often cruel reality that entrepreneurs face. While being your own boss can be one of the most rewarding things that you will
4 Tips to Avoid Choosing the Wrong Idea for a New Business Read More »
Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes
7 keyword research mistakes you should avoid • Yoast Read More »
Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up wasting hundreds, if not thousands of dollars each month as a result of inadequate account
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By Mark Zeni – 2 minute read What do you do when you have another brilliant idea? You buy the domain name before anyone else has the same brainwave. One year later when renewal reminders start coming in, you realise it wasn’t such a good idea in the first place. The cost of your renewals
Inventory control is a critical component of any retail business affecting operations and the bottom line. And if you’re experiencing shrinkage not related to sales, it means you are losing your inventory. A new infographic from Se-Kure Controls titled, “Common and Costly Inventory Mistakes to Avoid” looks at 10 of the most common mistakes retailers
How to Avoid Inventory Shrinkage Mistakes that can Cost You Big Read More »
Over the years Google Ads — formerly AdWords — has been that company’s revenue engine. But after it mastered keyword-based search, Google expanded its advertising offerings with the Display Network, which launched in 2005. The Google Display Network has the potential to generate massive traffic. How massive? Well, GDN consists of “over 1 million websites,
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