Avoid

4 Mistakes to Avoid which are Hurting your Small Business – Small Business Trends

Management, SEO BLOG /

Most individuals interested in starting a small business are not interested in putting in all the necessary efforts because they want to be their own boss. In the beginning, all business owners work hard. They pay special attention to the requirements of customers and assure that they provide the best quality services. However, as soon […]

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Two Tips to Avoid Ending Up on the Scrap Heap of Once Great Brands

Lead, SEO BLOG /

Quick quiz: What do Toys R Us, Radio Shack and Claire’s have in common? Aside from declaring Chapter 11 (Radio Shack did it twice), each retailer committed the cardinal sin of ceding the personal customer relationship to the cloud (Think: Amazon, eBay, etc.). They also completely neglected the immense sales potential within a five-mile radius

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The Biggest Mistake Solopreneurs Make (and 3 Ways to Avoid It)

SEO BLOG, Strategy /

Solopreneurship is on the rise. Not to be confused the gig economy fueled by Uber, AirBnB, and other sharing platforms, solopreneurship is creating a business of value for a specific community as an individual or with other solopreneurs. It is building something from scratch that is unique to one’s own skillset and, to paraphrase Side

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How to Avoid Losing Millions to Ad Fraud: Forensiq’s Amit Joshi on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online ad fraud is on the rise, and costing companies billions of dollars each year. Display advertising and programmatic ad buys get most of the press, but clever fraudsters are finding new ways to fake video views and mobile ad

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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Tools and Technology, SEO, SEO BLOG /

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success

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It’s Best to Avoid April Fools Day Pranks at your Business, Expert Says – Small Business Trends

Management, SEO BLOG /

April Fools Day falls on a Sunday and a holiday this year. But this won’t stop people from “celebrating” this day of practical jokes anyway — perhaps in the office come Monday! April Fools Day Pranks at Work There’s a chance some pranksters at your office are already hard at work on a hilarious gag

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Know the facts (and avoid the myths) of martech

Channel: CMO Zone, MarTech Conference, SEO BLOG, SMX & DMD Alerts /

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right?

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