Avoid

Avoid the Sales vs Marketing Attribution Blackbox

Digital marketing strategy, SEO BLOG /

Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale struggle is […]

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The 3 biggest causes of bad sales leads (and how to avoid them)

Lead generation strategy, SEO BLOG /

How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of just indiscriminately dumping more and more leads into the top of your sales funnel, you

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7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services

Email, email best practices, Email design, Email Marketing, email strategy, News, SEO BLOG /

Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your

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Facebook, Twitter and Google Hire German Censorship Army to Avoid Millions in Fines

censorship, EnterpriseMarketingNews, Facebook, Germany, Google, Hate speech, Politics, SEO BLOG, SocialMediaNews, twitter /

According to a Wall Street Journal article, Facebook, Google and Twitter have hired censorship teams to remove user posted content that German law prohibits. As of January 1, 2018 a new law in Germany puts tech companies that allow user posted content at risk of fines of up to $60 million if they fail to

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6 Ways Your Company Can Avoid an Online Crisis

SEO BLOG, Uncategorized, Web Monitoring /

A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study published in the Public Relations Review. There are signs though, that clue you in if you’re about face an online crisis. This includes if you’ve been

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1 Relating Blogging Tendency to Avoid if You Struggle Horribly with Your Blog

Blogging, SEO BLOG /

I wrote a heart felt post this morning on Facebook. Turns out, I struggled mightily with my blog in the past. I had a tough time driving traffic and profits through my blog. Even amid the success that I experience today I sometimes doubt myself. Even a teeny bit. Every human being doubts themselves sometimes.

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