Avoid

Avoid the Sales vs Marketing Attribution Blackbox

Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale struggle is […]

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The 3 biggest causes of bad sales leads (and how to avoid them)

How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of just indiscriminately dumping more and more leads into the top of your sales funnel, you

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7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services

Email, email best practices, Email design, Email Marketing, email strategy, News, SEO BLOG / Good To SEO

Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your

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Facebook, Twitter and Google Hire German Censorship Army to Avoid Millions in Fines

censorship, EnterpriseMarketingNews, Facebook, Germany, Google, Hate speech, Politics, SEO BLOG, SocialMediaNews, twitter / Good To SEO

According to a Wall Street Journal article, Facebook, Google and Twitter have hired censorship teams to remove user posted content that German law prohibits. As of January 1, 2018 a new law in Germany puts tech companies that allow user posted content at risk of fines of up to $60 million if they fail to

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1 Sinister Blogging Error and How to Avoid this Sneaky Foe

Blogging, SEO BLOG / Good To SEO

I often see bloggers ask a litany of questions. For some reason, most if not all questions seem to focus on the blogger’s blog. Maybe they want to know how to do onsite SEO properly. Or perhaps they want to know how to lay out their blog, for increased traffic and a better user experience.

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6 Ways Your Company Can Avoid an Online Crisis

SEO BLOG, Uncategorized, Web Monitoring / Good To SEO

A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study published in the Public Relations Review. There are signs though, that clue you in if you’re about face an online crisis. This includes if you’ve been

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1 Relating Blogging Tendency to Avoid if You Struggle Horribly with Your Blog

Blogging, SEO BLOG / Good To SEO

I wrote a heart felt post this morning on Facebook. Turns out, I struggled mightily with my blog in the past. I had a tough time driving traffic and profits through my blog. Even amid the success that I experience today I sometimes doubt myself. Even a teeny bit. Every human being doubts themselves sometimes.

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3 Online Marketing Turn Offs You Want to Avoid

Online Marketing, SEO BLOG / Good To SEO

coffeebeanworks / Pixabay If you are a content marketer, your top priority should be reaching your audience and resonating with them. Research shows that only 28 percent of content marketers use mature tactics that don’t annoy visitors and drive a wedge between the business and the consumer. That means that unfortunately, a large number of

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5 Fails to Avoid with Your VoC Program

customer experience, SEO BLOG / Good To SEO

Not seeing the results or improvements you expected to see from your customer listening efforts? Why is that? What’s going on? I’ve been known to cite two reasons for VoC program ineffectiveness: Companies simply “collect feedback,” just like some people collect stamps, which requires you to: buy the stamps, put them in a book, put

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How to Avoid 4 Content Marketing Blunders

Chief Content Officer Magazine, CMI Roundups, SEO BLOG / Good To SEO

Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a

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