Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, Adobe, and others understand the importance of employee advocacy and have seen […]
5 Employee Advocacy Mistakes Your Company Should Avoid Read More »
Obtaining funding for your business, whether it’s new or established, can be grueling and frustrating. Success is not a certainty. But you can increase your chances of securing funds if you avoid missteps. In my experience, here are 11 common mistakes from companies and entrepreneurs who seek financing. 11 Common Financing Mistakes No business plan.
11 Mistakes to Avoid When Seeking Business Financing Read More »
When we think about creating new products and services, it can seem relatively easy on the surface. Almost anyone can come up with fantastic ideas. It’s not difficult to come up with ideas about almost any challenge in any setting. The challenges occur after the ideas are generated, once they must be converted into new
Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second
How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes Read More »
Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4
Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them Read More »
The current SEO rules might only be foolproof until the next search engine upgrade, but there are other rules that never change. In this post I’ll be pointing out the blunders common to email and social media marketing that may be heavily detrimental to your blog or website’s search engine rankings. We’ll talk about the tools you
Avoid These Email and Social Media Marketing Pitfalls That Could Bring Your Blog Down Read More »
Facebook advertising can be very lucrative, but can also be very expensive. You have to be well versed in Facebook marketing to optimize your ads for conversions. No matter what advertising platform you choose, it’s important to pay less per click than what you are averaging per conversions. If $5.00 of advertising has brought me
Don’t Go Broke With Facebook Ads – Avoid These Mistakes Read More »
stevepb / Pixabay As a business owner or entrepreneur, your success will, to a large degree, be determined by how well you manage the financial resources you have at your disposal. And, if there’s one mistake you don’t want to make, it’s letting your emotions control financial decision-making Emotions and Decision-Making Emotions can screw up
How to Avoid Letting Emotions Control Financial Decision-Making Read More »
There’s always one isn’t there? There’s always someone who has to ruin the party. In the case of digital marketing, there’s a heap of them – people who seek to exploit every loophole and trick to get you to click-through, increasing their metrics. Google’s been combating such schemes for years, and Facebook had to introduce
4 Sneaky Social Media Marketing Tactics – and Why You Should Avoid Them Read More »
Writing can take a lot of time. Sometimes that’s because research needs to be done; sometimes the business owner you’re working with may have unexpected changes; and sometimes you can be your own worst enemy by making your writing process inefficient—especially if you’re a perfectionist. Trying to create a “perfect” piece as you write can
How to Avoid Perfectionism in Writing to Become a Faster, Better Writer Read More »
