While everyone wants to venture into an entrepreneurial career, only a brave brand endure the growing pains and get to reap its much-praised benefits. In fact, that’s the one thing a multi-billion corporation and a small retail shop have in common— the challenge that comes with expanding a business. Keeping up with the ever-changing demands […]
6 Pains That Come with Brand Growing and How to Avoid Them Read More »
If we take a trip down memory lane (some of our lanes might be longer than others 😉), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal in our stocking. Let’s face
Email List Cleaning & Tips To Avoid The Spam folder Read More »
It’s early November. The air is crisp, leaves are falling, and sweater weather is back. For B2B marketers, that can only mean one thing: planning season. Are you still there? Those two words are often enough to make marketers scatter like leaves in the winter wind. I’ve been doing this for a long time, and
Marketing Planning: How to Avoid Budget Planning Mistakes Read More »
Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice.
Why you should actively avoid the passive voice • Yoast Read More »
Whenever there’s a major Google update SEO forums turn ablaze with disgruntled search marketers wondering why their rankings have suddenly dropped. What’s most shocking, however, isn’t the penalty, but rather, why it was such a shock in the first place. Google may keep the exact perimeters of its algorithm a secret, but they’ve always been
5 Really Bad SEO Mistakes You Must Avoid Read More »
So you built an ecommerce site and think it’s now ready. But is it really good to go live? Several businesses have ecommerce websites these days, but not all succeed in increasing their page views and maximizing conversions. To launch a successful ecommerce site, you must know which mistakes you should avoid. Discount coupon company
19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live (INFOGRAPHIC) Read More »
What’s your biggest fear? Public speaking? Spiders? Failure? I’d wager failure is pretty high up on the list. Especially if you’re a small business owner. As you know, it’s great to be able to run your own business. But there are responsibilities that go with the freedom. Screw up badly enough, for long enough, and your business will
5 Reasons Small Businesses Fail—And How to Avoid Those Fatal Pitfalls Read More »
Photo credit: Rawpixel.com These are the four most common mistakes lawyers make when designing their website, and the repercussions may negatively impact a law practice for years. Websites are more than flashy brochures and much more than a digital business card. If you want to reach potential clients, having an effective online presence is critical
Avoid These 4 Website Mistakes Read More »
The General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens. While on the surface, this may appear insignificant to US marketing activities, the enactment of the GDPR will, in fact, present challenges for any US company doing business in EU countries to comply
GDPR-ready? How US email marketers can avoid hefty new EU fines Read More »
It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in the process. This is perhaps one of the most misleading premises in
How to Avoid Orphan Video Content With Effective Market Activation Read More »
