Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first […]
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Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment. Google Adwords campaigns have to be
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Most small business owners need a good amount of ego to have the courage and commitment to start a company. Without a lot of positive early reinforcement, they need to have the confidence that comes with a strong ego to succeed. However, as the company grows, this oversized ego can also get in the way
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It’s exciting, and sometimes a little unnerving to be placed in a leadership position for the first time. You have the potential to guide a team of talented individuals to success, but you also have a responsibility to make solid decisions. It’s easy to make a few beginner’s mistakes, but most of them are avoidable.
The signs of programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the full-stack reality and explore solutions that connect martech to ad tech and data to creative. At the same time, there are talented people within brands and agencies who have mastered
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Google parent Alphabet is preparing to comply with EU regulators’ demand that it no longer “favor its own content” in shopping search results. Google must propose a solution that will offer “equal treatment” to Google’s shopping rivals by Tuesday at midnight. In June, Google received a long-anticipated antitrust fine of EUR 2.4 billion (now $2.9
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You want your business to have more sales, more leads, and more traffic and you realize that SEO is a good strategy. So, you need to hire an SEO company, right? Well when it comes to hiring an SEO firm either to take over your search engine optimization effort or to assist your SEO team,
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Are you using influencer marketing to promote your business? Although using celebrities and authorities to promote businesses has been around for as long as celebrities have existed, social media influencer marketing is still a relatively new practice—which means making some mistakes is unavoidable. In this article, I’m going to share three common influencer marketing mistakes
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Just because you’re the best accountant, plumber, or chef, that doesn’t necessarily man that you have all the skills you need to open your own business. In fact, leadership itself is a skill – a set of behaviors that can be learned and improved. And since I’ve always thought we can learn as much from
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