The days when a mom-and-pop shop could do well simply by setting up in the neighborhood and putting their listing in the Yellow Pages are long gone. These days, it doesn’t matter what you sell or how you sell it—if you want any chance at lasting success, you have to invest in your online presence. […]
5 Tips for Companies Looking to Avoid SEO & PPC Pain Read More »
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of this year, adding to a worldwide total of over three billion people. That massive number
5 Social Media Mistakes Every Marketer Should Avoid Making Read More »
Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” Regardless of their future
How to Avoid 24 Big Mistakes in Content Marketing Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. You hypocrite, you. There I was feeling sympathy for you. You were so outraged at the words of United Airlines president Scott Kirby. Remember his lecture? He said that if you were uncomfortable in coach, it’s
You Say You’d Pay $5 More To Avoid A Middle Seat On A Plane? Research Says You’re Lying Read More »
Lately, I have been enjoying the celebrity geek-off between Elon Musk and Mark Zuckerberg, who have very different opinions about whether AI will be an unequivocally good thing for human society. I guess I was as scared as the next guy the first time I saw Arnold Schwarzenegger’s original Terminator. But I’m not ready to
New and Weird Workplace Technologies That You Probably Can’t Avoid Read More »
Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC advertising is refreshingly simple: you
The Top 10 Pay-Per-Click Advertising Mistakes To Avoid Read More »
Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique. It amazes me that in 2017, numerous businesses still shoot themselves in the foot by duplicating content across
Don’t duplicate! Don’t duplicate! Avoid copied content to stay SEO safe | Netimperative Read More »
Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that just like business? You’ve opened
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Earning your first dollar in e-commerce is fairly simple. You’re selling a product. But what if you own a publication or media site? To start making money, you will have to: Engage in affiliate marketing Lease ad space
5 SEO Don’ts of Traffic Monetization. How to Avoid Google Penalty Read More »
A recent UC Irvine study showed that it takes up to 23 minutes to recover from a distraction–so it’s no wonder that work environments full of social busybodies and rich in shiny objects can drive down productivity. People are inundated with stimulation and requests for their attention, leaving them with little to no uninterrupted time
