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Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. For example, if a business does web design and SEO, if you search for [web design], Google may show the category “website
Google local pack business categories dynamically change based on query Read More »
What goes into the decision-making process when a diner is looking for a restaurant? According to the new TripAdvisor “Influences on Diner Decision-Making” survey, 94% of US diners are influenced by online reviews. The numbers are also quite high in other countries, with French, Spanish, and Italian diners coming in at 90, 91 and 93%
94% of Diners Will Choose a Restaurant Based on Online Reviews Read More »
A website without great navigation can be like the clearance rack at Urban Outfitters. It is full of hidden gems, but sizes and types of apparel are all mixed up. You’re often left wondering if the effort of sorting through the options is even worth scoring that great deal. Navigation is crucial for both users
How to Organize Your Site’s Navigation Based on Audience Insights Read More »
May 25, 2018 Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
A Buyer Persona Based Approach to Mapping Your Customer Journey Read More »
rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations,
Twitter is changing how conversations happen based on user behavior and conduct Read More »
The proliferation of social media, and digital communication more broadly, has given marketers access to a whole new range of options for reaching their target audiences. One of the most effective strategies is retargeting – through retargeting, you can use user behaviors to ensure your ads are displayed to them when they’re most receptive, or
5 Ways to Target Digital Display Campaigns Based on Consumer Intent [Infographic] Read More »
Chrome tests showing themed search suggestions based on Google search history – Search Engine Land Thanks to Our Sponsor Source link
Chrome tests showing themed search suggestions based on Google search history Read More »
Just as people will hasten to say “email is dead,” they often malign webinars as an outdated tactic—particularly those who enjoy making sweeping statements like “this will be the year of livestreaming” or “this is the year of the podcast.” The fact is, this is the year to do whatever your audience responds to, and
Secrets to Webinar Success: Proven Tactics Based on Data Read More »
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to
