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Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network
Facebook is launching a new ad product which looks to expand on the best elements of the traditional marketing catalogue approach. As first reported by Business Insider, the new units are called ‘lifestyle templates’ and will take the user from a News Feed add to an interactive display unit, with each of the featured products in
Facebook Is Launching a New Ad Format, Based on Catalogues Read More »
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data Read More »
Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results. Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still
Google officially adds AMP based featured snippets to mobile search results Read More »
CLOSE Indianapolis podcast “Edge of the Web” produced by Site Strategics has won a national award. Aug. 3, 2017. Michelle Pemberton/IndyStar Buy Photo Site Strategics COO Jason Fletcher makes an appearance on “Edge of the Web” podcast filmed in the Site Strategics studio on Thursday, August 3, 2017. The podcast recently won a national “Best
Indy based podcast wins national award Read More »
When starting a franchise, the location of the company’s corporate headquarters seems to be a factor in determining cost. For example, franchises headquartered away from the coasts seem to be a better buy. That’s with the exception of those based in the upper mid-west and south. Howmuch.net has crunched the data pulled from a list
Best Franchise Bargains Based in Maine and Montana, Recent Data Suggests Read More »
Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the biggest challenge. Getting started and content marketing related to ABM are also big challenges. The
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Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
How To Write Better Headlines Based On Data [Research] Read More »
How do you protect home when it’s also your place of business. People who run home businesses are especially vulnerable because to risk some don’t know what kind of insurance is needed. Small Business Trends spoke with Gary Capone, Vice President of Field Services, Franklin Mutual Insurance, about 10 things you probably didn’t know (but
10 Things You Didn’t Know (But Should) About Insurance and Your Home Based Business Read More »
