New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions | Wire
INDIANAPOLIS–(BUSINESS WIRE)–Aug 1, 2019– SmarterHQ, a leading personalization platform, announced today the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper segmentation and retargeting. […]