Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Bing rounders bats, Google hopscotch & Firefox billboard Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Bing has introduced the ability to personalize your image and video feeds based on interests and favorites. When you visit the Bing homepage, and navigate to the images or video sections before conducting a search, you will see
Bing Introduces Personalized Image and Video Feeds Read More »
When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10%
Responsive Web Design for Mobile SEO Success in Google & Bing Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes Read More »
Bing Ads has upgraded their interface, allowing advertisers to target specific devices. Back in November of 2016, Bing Ads announced an update to Device Targeting by adding “desktop exclusion” as a new option. The goal was to “broaden bid modifier ranges and allow complete opt-out for Tablet,” for which they received tremendous feedback. And now this week,
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google bathtub table, Bing lunchbox & YouTube stairs Read More »
If you want to be relevant in today’s business world, you need to be able to market to mobile customers. And Bing is now making it easier for businesses to target mobile advertising on its platform. Another way to stay relevant is to keep an eye out for new opportunities — like selling to the
Bing Mobile Ad Targeting, Gateway ’17 Make Small Business Headlines Read More »
June 14, 2017 Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that
Bing Ads Expanded Device Targeting Just Got Better Read More »
June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance
