It’s that time of the year again. High street chains and online retailers alike are preparing to take part in what might be the biggest shopping event of the year – Black Friday. Despite the uncertain economic environment around trade and interest rates, this year’s Black Friday sales in the U.S. are actually projected to […]
Black Friday: What Will it Take to Clear The Shelves? Read More »
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers, developing ad creative and launching Black Friday landing pages. In and around all the inventory, discounts and promos, have you taken the time to make sure you’re delivering a seamless
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics
Black Friday / Cyber Monday Social Media Marketing Tips Read More »
If there is one sale day that gets businesses excited across the board it is Black Friday. But now it’s a five-day event. Starting on Thanksgiving Day and going all the way to Cyber Monday makes it the busiest shopping weekend of the year. According to the National Retail Federation, more than 165 million people
POLL: What Does Your Small Business Do for Black Friday? Read More »
The online holiday shopping—and spending—season is here, and revenue expectations are even better than in 2018. Last year, holiday ecommerce accounted for $122 billion in November and December, according to Internet Retailer. A strong economy and positive consumer sentiment have analysts such as eMarketer predicting upwards of $135 billion in ecommerce spending in 2019. “Cyber
Holiday Ecommerce: How Popups Win Black Friday and Cyber Monday Read More »
Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales come from select promotional events that only take place during 10
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It was mentioned earlier, but it’s worth reiterating that consumers start shopping long before Black Friday rolls around. So if you wait until that date to start promos, your customers may have eaten through a lot of their shopping budget before they had a chance to get to you. You can avoid that issue by
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