There are no shortcuts on the road to success. That is undeniable. But there are ways to beat your competition to the finish line. One way is through the intentional establishment of authority. The perception of authority means that more people will listen to your message. And trust you. And hire you. And one fast-track […]
Write the Book, Get the Business. 3 Ways to Do it Read More »
James Patterson is releasing his next book “The Chef” on Facebook Messenger. It will be a hybrid combining the written word with video and photography in an attempt to appeal to the millions of millennials that are on Facebook and tend not to read literature. James Patterson, author of “The Chef” discussed this novel marketing
James Patterson Says He is Releasing New Book ‘The Chef’ on Facebook Messenger Read More »
Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had. Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet
Why I Spent 18 Months Ignoring My Family and Writing This Book Read More »
Google has added a “book” or “schedule” button to some of the local search results within the local pack in web search. If you search for [barber nyc] on desktop or mobile and you see the Epic Barber Shop listing, you will see a button that reads either “book” or “schedule.” Clicking it, takes you
Google local pack now showing book, schedule buttons for some businesses Read More »
Heidi Cohen Interviews Daniel Lemin and Jay Baer New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first. Since I interviewed Jay upon
Talk Triggers – Book Interview Read More »
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Speed Study Book – Get the Best Business Results With the Least Amount of Effort Read More »
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Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to get more from their online marketing. For even longer, I personally have had a passion
Book review: Making Websites Win by Dr Karl Blanks and Ben Jesson Read More »
Finish 2018 strong with actionable SEO and SEM tactics from 50+ industry experts. Please visit Search Engine Land for the full article. Source link
Book now for SMX East — Rates increase next week! Read More »
Creative thinking is essential for developing innovation in products and services. But applying creative thinking in business can run into a brick wall — the philosophy of business is to apply uniform production processes to permit scale, making the unique aspects of creativity play second fiddle to cost and productivity concerns. The key to solve
Book on Creative Clarity Looks at Managing Creativity in your Business Read More »
