Rand Fishkin founded Moz in 2001 as a blog, calling it SEOmoz. It became an industry beacon, evolving into a SaaS platform that helped thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup […]
Moz Founder Rand Fishkin on New Book, New Company Read More »
Darren: Welcome to episode 256 of the ProBlogger Podcast the podcast. My name is Darren Rowse and I’m the blogger behind the problogger.com. A blog, podcast, event, job board, and a series of eBooks, and courses all designed to help you as a blogger to start an amazing blog that’s going to help people, that’s
256: How One Blogger Landed a Book Deal That Launched Her Career Read More »
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Marketing an event? Google announced upgrades to its event search results, expanding the features and details since the company first added events to search a year ago. Google will show time, location, ticketing providers and other relevant information about events. Users can also save events and share events with others. This feature is rolling out
Google event search feature adds more details and links to book tickets Read More »
Leading event management software Gather has officially launched its co-partnered program with Yelp, the Gather Booking Network. Gather Booking Network Gather and Yelp’s Booking Network is aimed at addressing issues in the restaurant and events industries by helping restauranteurs and other venue owners connect with event planners and people booking parties and other events. Until
Yelp and Gather Partner to Help Restaurants Book Events Easier Read More »
Gathering resources for your business is never easy. It takes savvy, insight, and timing to make those resources work in your favor. It also requires you know how to build alliances and gather resources well. One book aspiring to look at this process more closely is Born to Build: How to Build a Thriving Startup, a
Does author Carl Schramm truly believe entrepreneurs should “Burn The Business Plan” as the provocative title of his book suggests? If you were to ask the former president of the Ewing Marion Kauffman Foundation, the answer would likely be no. Schramm’s colorfully titled, Burn The Business Plan: What Great Entrepreneurs Really Do does offer plenty
Heidi Cohen Interviews Keith Quesenberry New book: Social Media Strategy: Marketing and Advertising in the Consumer Revolution Q: What’s your best piece of advice for marketers? A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear
Reading is the best thing I’ve done to help myself progress professionally. From working as a retail store manager and in a call center, to working as a senior marketing manager for one of the world’s largest publishing companies to a senior content marketer for an online and mobile giving provider, reading has been the
Heidi Cohen Interviews Neen James New book: Attention Pays: How to Drive Profitability, Productivity, and Accountability Q: What’s your best piece of advice for marketers? A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention. Marketing is about getting people’s attention, for marketers to
