book

The Storytelling Edge – Book Interview

Heidi Cohen Interviews Joe Lazauskas and Shane Snow New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You   Q: What’s your best piece of advice for readers looking to improve their marketing? A: To steal a line from my friend Rebecca Lieb: “Content is

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Public Relations – How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re in marketing and PR, chances are good you’ve considered writing a book. But have you thought about how you’d promote yourself as an author? Naturally, you have plenty of transferable skills and insights from the work you do

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The Most-Highlighted Book on Amazon is 11 Years Old and Was Rejected By 27 Publishers

Have you read The Four Hour Work Week? It was a massive bestseller for years, and has been translated into more than 40 languages. However, I was surprised to realize that more than a decade after its publication, it still has the distinction of being the most-highlighted book on Amazon, at least as of last year.

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Book Review: Mergers and Acquisitions of Privately Held Companies: Analysis, Forms, and Agreements

Bloomberg has just published a comprehensive treatise on mergers and acquisitions of privately held companies, appropriately titled Mergers and Acquisitions of Privately Held Companies: Analysis, Forms, and Agreements. The book covers all important legal and business issues associated with acquisitions of privately held companies, including companies that are venture backed or private equity backed. The book has

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Does Everybody Need to Write a Book to Be Successful?

Marketing Podcast with Tucker MaxPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your business.

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10x Marketing Formula – Book Interview

Heidi Cohen Interviews Garrett Moon New book – 10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results   Q: What’s your best piece of advice for readers looking to improve their marketing? A: At CoSchedule, we have a battle cry: “Results or Die!”. Content marketing is competitive, crowded, and cluttered.

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