Finding the right mentor is easier said than done. To connect with someone who can provide you with direction, encourage you when you’re down, or push you when you need to be challenged is difficult. Or is it? You actually don’t have to look far (or hard) to find the best mentors. You can learn […]
Can’t Find a Mentor? Then Read a Book Read More »
So, you want to become a better copywriter? Or writer? Or maybe you want to become a better public speaker? You should watch this new video. Why I Got Bored Of My Content In 2017 In 2017, I stopped making videos. Why? I GOT BORED. How many times can I tell you to promote your
Heidi Cohen Interviews Josh Steimle Chief Marketing Officers at Work Q: What’s your best piece of advice for readers looking to improve their marketing? Get empathy. The CMOs I interviewed in my book “get” their customers in a visceral way that allows them to create marketing campaigns that could never come from a focus group, market
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Google has added an audiobook option to its book search feature. Now, if you search for a specific book title, the Google book search feature includes an “Audiobook” button under the “Get Book” tab that will display different audiobook platforms offering the title. The book search update was announced via the following tweet: Have audiobook,
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Establishing a trusted personal brand starts with great content. Writing about your expertise is more feasible than ever with a self published book. While traditional publishing is still a good option you, as an author, do not have the availability of marketing your own work. A personal brand’s reputation online is built through a strong
Self Publishing Your First Branded Book is Easier Than You Think Read More »
Heidi Cohen Interviews Noz Urbina Content Strategy: Connecting the dots between business, brand and benefits Q: What’s your best piece of advice for readers looking to improve their marketing? There are so many things wrong with marketing and content today, my best piece of advice is: be open to fundamental and deep change. Joe Pulizzi &
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Usefulness Content Freshness Is strategy holding your business down? It’s supposed to be lifting your business higher! If that isn’t the case for you, your business may need to consider one book before they call a strategy consultant. Written by a strategy consultant with global experience,
Making Big Decisions Better is Book Consultants Don’t Want You to Read Read More »
Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build “the one” you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:’The iPhone is the
Grist for the Machine | SEO Book Read More »
Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren’t ideologues. They’re just right-thinking people who lean left. Somewhere
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