When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how […]
Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun. Mihaly Csikszentmihalyi This book is a fantastic reminder of how to recognize joy in the work we do. If we are in “flow,” we are engaging
Summer Book Recommendations from Content Marketers Read More »
So far this year publishers have lost 52% their Facebook distribution due to: Instant Articles may have worked for an instant, but many publishers are likely where they were before they made the Faustian bargain, except they now have less control over their content distribution and advertising while having the higher cost structure of supporting
On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned
You’d love to learn how to write a bestselling book, right? Problem is, it’s scary. You’re not even sure what goes into writing a book, let alone a bestselling one. The good news? Below you’ll find 31 fantastic resources to help you write a bestselling book. (If you’re feeling a little overwhelmed by how many
31 Insanely Useful Resources for Writing a Bestselling Book in 2017 • Smart Blogger Read More »
Heidi Cohen Interviews Seth Price & Barry Feldman New book: The Road to RecognitionHow Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its
Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn’t work one can enable the Menu bar in Firefox, then go under the
Heidi Cohen Interviews Daniel McGinn New book: Psyched Up: How the Science of Mental Preparation Can Help You Succeed Q: What’s your best piece of advice for readers looking to improve their marketing? More than most professions, marketing requires people to perform in high-stakes settings, such as pitch meetings or crucial sales calls. In my book, I argue
Sign Up for “LinkMoses Private” from Eric Ward and Get Matt LaClear’s book “Link Building Debunked” for Free “Eric Ward has been building links and educating people on how to do it the right since way before search engines decided links were important. Read and learn!– Danny Sullivan, Founder/Editor-in-Chief SearchEngineLand “We here at Powered By
