December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across […]
6 Bottom Line Boosting Tips for Paid Search Read More »
Are you looking for ways to boost your social media engagement? Want to know how to create social media content your followers will love? Branex share their social media tips for success in this infographic. Here are the key steps: Master your target audience Customize your posts for each platform Surprise people with facts, stats and
11 Social Media Engagement Boosting Tactics That Actually Work [Infographic] Read More »
If you cannot seem to crack the blogging income code you probably are skipping the fundamentals. Following these 3 basic steps sets the foundation for building a rocking, successful, income generating blog. Step 1 is beyond key; it is at the core of successful monetizing. Unfortunately most bloggers skip this step in their fear-based desperation
3 Tips to Boosting Blogging Profits Steadily over the Long Haul Read More »
Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides
10 Conversion Boosting Strategies for E-commerce Stores Read More »
PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in general, PR is evolving, becoming increasingly digitalized and sophisticated. Today, a myriad of advanced PR
10 PR Tools for Boosting Your Brand Read More »
Google famously got its start in 1995 at Stanford University when two college students, Larry Page and Sergey Brin, met, “disagreed about nearly everything” and the following year started a partnership that revolutionized the internet. Their dorm project resulted in a search engine named “Backrub” that was designed to rate the importance of individual pages
Google speaker to address boosting digital presence for local businesses Read More »
We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will
The 4 Keys to Boosting Your Customer Retention Read More »
This is a guest post written by Rozina Hussain, a Product Manager at BriteVerify. BriteVerify provides real-time email verification solutions that improve email data quality, inbox deliverability and email marketing ROI. What’s the secret to better email deliverability? Beyond any technical tips and tricks is a fundamental truth: People are more likely to see your
5 Ways to Increase Your Deliverability by Boosting Email Engagement Read More »
Executives are quick to blame online shopping for hurting bricks-and-mortar profits. What they don’t realize is more than most fashion consumers still value the in-store experience, and brands can easily capitalize on that with the easiest marketing fix in the world. It’s really simple: invest more energy, time and revenue in local search marketing. In
Boosting In-Store Traffic With Local Search Tactics – WWD Read More »
Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers in Q3, accounting for nearly 70% of all Q3 eCommerce revenue. If you
10 Marketing Tips for Boosting Back to School eCommerce Sales Read More »
