When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work. In search engine optimisation, we tend to focus on ranking – whether it be positions 1-10, or the coveted “position 0” – as one of the […]
82% of searchers choose a familiar brand for the first click [study] Read More »
Amazon recently announced several updates to Sponsored Brand Ads (formerly Headline Search Ads) including additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights. Amazon’s intentions for these updates were simple — to increase reach, efficiency, and overall performance of an already lucrative, albeit highly competitive, ad type. In theory, that should
How to navigate Amazon’s sponsored brand ads updates Read More »
Is It About Your Brand Or Is It About Your Followers? For any brand thinking of developing a social media presence, the first instinct is to get as big as possible. And, if that brand is paying thousands of dollars a month to a digital marketing agency, you can surely bet that they will expect
Is It About Your Brand Or Is It About Your Followers? Read More »
A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting
Get More Brand Visibility with Instagram Stories Read More »
Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign. So, why should
Sharing your opinions and lives with people while getting paid for it. This sounds too good to be true for most people, but the opportunity does indeed exist. Blogging is a popular way to run a business. For many bloggers, the sky’s the limit when it comes to how much they can make between ads,
6 Simple Options for Funding a Startup Business or Online Blogging Brand Read More »
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and
21 Top Social Media Sites to Consider for Your Brand Read More »
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People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink. The ‘Leaf Rakers Society’, as it’s called, currently has over 27,200 members. But, with no advertising involved and a rather niche subject matter
Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers Read More »
Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with
Fullscreen offers marketers another YouTube brand safety tool Read More »
