By Andrew Schydlowsky In an increasingly commoditized global economy, where often the only thing a business has to distinguish itself from the competition is its unique brand, companies have begun to more fully appreciate the importance of enhancing and safeguarding their brands. This helps explain why the concept of “brand safety” has become one of […]
How to Protect Your Company’s Most Valuable Asset: Your Brand Read More »
According to a recent independent study sponsored by Prezi, 42% of respondents have taken action in the last year to hide or suppress adverts that are not relevant to them. Furthermore, 66% of respondents admitted to consuming videos they hadn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by
Great storytelling: Why your brand should be the supporting character, not the hero Read More »
Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded
What Happened When We Paused PPC Brand Campaigns Read More »
How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to
How to Increase Your Brand Exposure in 2018 with Public Relations Read More »
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing. There was no need to introduce Hello Kitty to anyone in the room – when Longueira asked if anyone attending her talk had not
Hello Kitty: Why the iconic brand partners with micro-influencers Read More »
Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online, it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that
How to Use Social Media Personas to Boost Brand Engagement Read More »
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform. Source link
How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul' Read More »
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been considering using Facebook as a marketing tool
Which is Better for Marketing Your Brand? Read More »
Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 and their 2nd position to Toyota had been lost to Nissan. Japanese car placement in the European
Consumer brand marketing made creative by Honda Read More »
Leaving a settled job for a freelance (or consultant) career is one of the toughest decisions for anyone. On one hand you have a guaranteed paycheck at the end of every month along with a number of other fringe benefits. While on the other hand, you can go completely freelance and enjoy the freedom of
How to Enhance Your Brand Image, Get More Clients and Command Higher Rates Read More »
