Brand

How a Memorable Brand Experience Can Boost Engagement

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience, or our account-based marketer strategizing how to make direct mail plays even more experiential, […]

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Is Your Brand Breaking the Law on Social Media?

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. If your brand

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Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO

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18 Powerful PR Tools to Increase Your Brand Performance

From the outside, PR may look like an easy-peasy job. After all, PR professionals talk to journalists, influencers, bloggers or potential partners for a living. They also work on fun projects to generate buzz around their brands and get to celebrate when their press release gets picked up by large publications. Not too stressful, right? But, from

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Should You Trust Influencers to Promote Your Brand? Consider These Problems First

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of pull. They can still raise brand awareness, push customer loyalty,

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How to Get the World Talking About Your Brand [Podcast]

Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of

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