Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. In this episode the Duct Tape Marketing Podcast, […]
Transcript of How to Get the World Talking About Your Brand Read More »
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly,
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It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your
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Infographics have become ubiquitous on the Internet. Whether you’re on Facebook, Pinterest, or Linkedin, you’re bound to come across an infographic online. Infographics are popular due to their ability to convert complex data and information into something much simpler, making them interesting to look at and easy to understand. According to Hubspot’s study, infographics are
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Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay relevant. #2: We must maintain a consistent brand image to establish a clear identity. Weaving these beliefs into a coherent strategy is tough. You can’t really reinvent yourself if
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We read and hear about how fast-moving society has become, thank due in part to people having online access and generating an always-on awareness. That awareness sometimes celebrates overnight success, instant gratification, and unfortunately hyperactive short-term thinking. With that environment in mind how can marketers craft messages and ideas that stick with people enough to
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Perhaps more associated with cheap and cheerful thank you cards – stationery isn’t exactly the sexiest of products. The market seems to have gone through something of a resurgence in recent years, however, partly thanks to a swathe of cool new brands like Papier. But with a focus on quality products and cool, creative partnerships
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One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of
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A business obtains ultimate success when it successfully establishes itself as a brand. From small business to large business – brand exposure is desired by every business owner. Once you have established your business as a brand, things get easier for you. You would automatically experience more sales, better business reputation, easy business expansion, etc.
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Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February
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